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											<td class="header1">WordPress e-Commerce: What's in Your Shopping Cart?</td>
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											<td class="header2">General Tips and Information Regarding WordPress E-commerce</td>
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																	<td align="center">contents</td>
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																	<td><a class="menu" id="menu" href="/#1For the Client">1.&nbsp;For the Client</a></td>
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																	<td><a class="menu" id="menu" href="/#2For the Vendor">2.&nbsp;For the Vendor</a></td>
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																	<td><a class="menu" id="menu" href="/#3Shopping Carts">3.&nbsp;Shopping Carts</a></td>
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																	<td><a class="menu" id="menu" href="/#4Plugins">4.&nbsp;Plugins</a></td>
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																	<td><a class="menu" id="menu" href="/#5New Trend">5.&nbsp;New Trend</a></td>
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																	<td><a class="menu" id="menu" href="/#6References">6.&nbsp;References</a></td>
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												<p>Conducting business on the Internet has never been easier and safer. With new software like a <a id="991" href="http://www.orderstorm.com/wordpress-ecommerce/">WordPress shopping cart</a>, both you and your clients can be assured that the information regarding the purchase transaction will not fall into wrong hands.</p>
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										<tr><td class="header3"><a name="1For the Client"></a>For the Client</td></tr><tr><td class="article"><h3>PCI Compliance</h3>

<p>The Payment Card Industry Security Standards Council is composed of the leading providers - i.e., American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc. Inc. International. The council is responsible for instituting and enforcing WordPress e-commerce shopping cart payment accounts data security. A <a id="997" href="http://www.orderstorm.com/wordpress-ecommerce/wordpress-shopping-cart-payment-options/">shopping cart for WordPress</a>, as well as all other software providers of this nature, is obligated to assume any and all responsibilities resulting from non-compliance with Visa regulations. </p>

<h3>Secure Shopping Tips</h3>

<p>If you are one of the 75% of WordPress e-Commerce shoppers that is concerned about putting your credit card and other personal info on the internet, privacyrights.org has the following recommendations for you to be able to tell whether the site you are shopping on is a safe one:</p>

<ul>

<li>First, if you look at the top of your screen where the Web site address is displayed, you should see https://. The "s" that is displayed after "http" indicates that Web site is secure. Often, you do not see the "s" until you actually move to the order page on the Web site.</li>
<li>Another way to determine if a Web site is secure is to look for a closed padlock displayed at the bottom of your screen. If that lock is open, you should assume it is not a secure site.</li>
<li>The third symbol that indicates you are on a secure site is an unbroken key.</li>
</ul>

<div align=center><p><img src="images/hosted-ecommerce-01.jpg" width="400" height="500" alt="hosted e-commerce" title="Don't scare your clients away with a poor website."></p>

<p><i>Don't scare your clients away with a poor website. (Original unmodified photo licensed under Creative Commons Attribution by D Sharon Pruitt of Pink Sherbet Photography, Flickr.)</i></p></div></td></tr><tr><td class="header3"><a name="2For the Vendor"></a>For the Vendor</td></tr><tr><td class="article"><h3>Sales Stats</h3>

<p>The following are worldwide statistics:</p>

<ul>
<li>In 2007 Canadians purchased $12.8 billion worth of merchandize over the internet. In 2009, they purchased $15.1B.</li> 
<li>Order of top 5 countries whose populace conducts WordPress e-Commerce shopping:</li>
<ul>
<li>South Korea (99%)</li>
<li>UK (97%)</li>
<li>Germany (97%)</li>
<li>Japan (97%)</li>
<li>US (94%) multilingual-search.com</li>
</ul>
<li>The most popular purchased items:</li>
<ul>
<li>Books (41% purchased in the past three months)</li>
<li>Clothing/Accessories/Shoes (36%)</li>
<li>Videos / DVDs / Games (24%)</li>
<li>Airline Tickets (24%)</li>
<li>Electronic Equipment (23%)</li>
</ul>
<li>A February 2008 survey by Pew Internet found that 66% of Americans surveyed have purchased a product online because it is convenient and saves time.</li>
</ul>
 
<div align=center><p><img src="images/hosted-ecommerce-02.jpg" width="500" height="400" alt="hosted e-commerce" title="Asia Pacific e-commerce stats."></p>

<br>

<p><img src="images/hosted-ecommerce-03.jpg" alt="hosted e-commerce" title="Optimize your WordPress e-commerce site."></p></div>

<p><i>Optimize your <a id="1001" href="http://www.orderstorm.com/wordpress-ecommerce/wordpress-shopping-cart-screenshots/">WordPress e-commerce</a> sites for search engines and visitor conversions for the best results. (Original unmodified photo licensed under Creative Commons Attribution by Auswandern Malaysia) (Photo and text courtesy of FindYourSearch, Flickr.)</i></p>
</td></tr><tr><td class="header3"><a name="3Shopping Carts"></a>Shopping Carts</td></tr><tr><td class="article"><p><a id="1002" href="http://www.orderstorm.com/wordpress-ecommerce-design/">WordPress ecommerce</a> shopping carts are pretty much cut-n-dried - item selection, tax calculation (when and where applicable), shipping fees and a secure transaction. Other WordPress shopping carts offer customer tracking and e-mail confirmations.</p>

<p>If you are a vendor (vs. a shopper) there are a few things you should know about your company's shopping cart: </p>

<ul>
<li>How you set up your WordPress e-commerce shopping cart can make or break your business.</li>
<li>The fewer questions you ask the better.</li>
<li>Offer customers more information - i.e., the total content of their shopping cart PRIOR to check out.</li>
<li>Save your shoppers' carts.</li>
<li>Don't force clients to register on your site.</li>
<li>Shorter and faster checkout procedures.</li>
<li>Auto responders give your WordPress shopping cart a more personal touch and may also serve to advertise upcoming products/services.</li>
</ul>

<p>For the record: the safest method to shop is with a credit card, while the least safe are online checks and ATM cards. The latter two expose your bank account number. 

<h3>SaaS: What is It and How can It Help your Hosted E-commerce Site</h3>

<p>"Software as a Service" is the latest innovation in helping your hosted e-commerce site to succeed. SaaS is becoming more and more popular as people begin to realize that "the annual cost to own and manage software applications can be up to four times the cost of the initial purchase." (Gartner Group, a global IT research firm)</p>

<p>So, in the end companies can spend more than 75% of their budget, expressly set aside for IT on software. At this point, the real question is: what is SaaS?</p>

<h3>Understanding Software-as-a-Service </h3>

<p>In Layman's terms, SaaS is defined as "software deployed as a hosted service and accessed over the Internet."
The concept of SaaS is often related to ASPs (application service providers) of the 90s, which gave "shrink-wrap" applications to business owners over the net. This was an early attempt at delivering software via internet, but the concept had more in common with traditional on-site applications than with the SaaS applications we know and love today. Also, because the ASPs were built with the intention of being a single-tenant application, their ability to share information with other applications was limited, and they tended to not be so economic when compared to owning an installed, physical counterpart.</p>

<p>Nowadays, SaaS is expected to embody a multi-tenant architecture accessed through a smooth single instance from a client's computer, and provide a variety of feature-rich, online applications. Typically, SaaS applications are offered directly by the vendor or by middleman party called an "aggregator," whom bundles the SaaS gift basket with offerings from different vendors all collected together nice and neat in a unified application platform.</p>

<p>It is common for vendors or aggregators to offer a subscription model for their SaaS services. Part of this fee helps to keep the SaaS architecture maintained so you don't have to deal with software updates or other annoyances. It's also offered at a flat fee for unlimited access to some or all of the application's features by some vendors. Either way you go, usage fees and artes will change from company to company.</p>

<p>As for the juicy technical tidbits of SaaS, everything becomes centralized (which is a confusing word I used before). The provider of the SaaS hosts the application and data - and regularly maintains it with patches and upgrades, once again everything is in a neat neat package. Some vendors even provide interfaces (API) that allow developers to observe application data and functionality, and in turn, create composite applications. Security is another important issue especially for your WordPress e-Commerce site. Every vendor provides a variety of mechanisms to help keep the data safe. They also allow the client to modify specific things like the data schema, workflow and other aspects of the applications uses.</p>

<div align=center><p><img src="images/hosted-ecommerce-04.jpg" alt="hosted e-commerce" title="WordPress ecommerce shopping carts."></p></div></td></tr><tr><td class="header3"><a name="4Plugins"></a>Plugins</td></tr><tr><td class="article"><p>Plugins are defined as being "additional software modules that add more functionality to larger programs or applications." The purpose of these <a id="1003" href="http://www.orderstorm.com/wordpress-ecommerce-design/wordpress-theme/">WordPress ecommerce plugins</a> is to provide you with the necessary tools to enhance your WordPress e-Commerce shopping cart's functionality.</p>

<p>WordPress e-Commerce provides you with the advantage that many of their plugins are free. You may pick such plugins as a Visitors' Map, Profile Visitor Tracker, Bulletproof Security and WP Customer Review.</p>
</td></tr><tr><td class="header3"><a name="5New Trend"></a>New Trend</td></tr><tr><td class="article"><p>Facebook has become so popular that a movie was even made about it. Now, WordPress e-commerce has taken another turn - Facebook e-Commerce. Currently, CEO's are taking their companies and setting up "virtual storefronts" on Facebook. "A firm called SortPrice.com says it has set up more than 1,500 Facebook storefronts for its clients. SortPrice charges its retail clients on a subscription basis and include building a Facebook storefronts as a part of a service. It says those retailers have put $3.78 billion worth of merchandise on Facebook - 7.6 Billion products in 53,000 categories." (sfgate dot com)</p></td></tr><tr><td class="header3"><a name="6References"></a>References</td></tr><tr><td class="article"><p>Wikipedia.org</p>

<p>Fortune3.com</p>

<p>multilingual-search.com</p>

<p>http://malaysiacrunch.blogspot.com</p>

<p>privacyrights.org</p>

<p>ecommerce-guide.com</p>

<p>http://ezinearticles.com</p>

<p>in.answers.yahoo.com</p></td></tr>
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